But marketing researcher abhi bhattacharya discovered that this also counts for companies holding a monopoly such as the dutch water.
Abhi bhattacharya rug.
Companies with lots of competitors know that a high level of customer satisfaction is crucial for their profits.
Faculteit economie en bedrijfskunde.
Au fabian nicolai.
Bhattacharya associated with the university of groningen.
Marketing strategy marketing finance interface time series and panel data econometrics machine learning and text analytics.
Rijksuniversiteit groningen founded in 1614 top 100 university.
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Doing good when times are bad.
European journal of marketing.
The risk mitigating effect of corporate social responsibility csr.
Au haenlein michael.
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The impact of csr on brand value during recessions.
Au bhattacharya abhi.
This year this will be digital opening.
Au dong john qi.
14 september 2020 12 31.
N2 digital transformation and resultant business model innovation have fundamentally altered consumers expectations and behaviors putting immense pressure on traditional firms and disrupting numerous markets.
Abhi bhattacharya assistant professor of marketing at university of groningen business school ugbs bloomington indiana 500 connections.
Purpose to determine what the brand performance consequences of corporate social responsibility csr activities would be during times of recession for well known brands.